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/ Sector playbook

E-commerce & D2C

Storefronts that convert and back-offices that scale.

Headless commerce, sub-second checkout and a real ops backbone — so launch day doesn't break and growth doesn't drown your team.

Most D2C teams over-invest in the storefront and under-invest in the operations layer. By month three, the founder is in spreadsheets reconciling Shopify, the 3PL and the bank. We build both halves up front.

On the front, we go headless wherever conversion math justifies it — sub-second LCP, optimistic cart, and a checkout that's been A/B-tested on real traffic. On the back, we automate the boring: order routing, inventory sync, RMAs, supplier POs.

We treat the customer experience as a single graph: ad → landing → product → cart → checkout → fulfilment → support → repeat. Every node is instrumented and every drop-off has an owner.

/ Common challenges

What founders bring us

Slow storefronts killing paid-traffic ROI
Inventory & order data desynced across channels
Manual back-office work scaling worse than linearly
Repeat-purchase rate stuck despite good first-order metrics
Fraud and chargeback rate creeping up after scale

/ Our approach

How we build it

01

Headless when it pays

Custom storefront when conversion uplift covers the build cost. Otherwise, themed Shopify with care.

02

Ops layer first

Inventory, OMS, 3PL integration and RMA flow built before launch — not month 6.

03

Lifecycle marketing

Email + SMS flows, post-purchase, win-back, abandoned-cart — written and triggered.

04

Conversion testing

PDP, cart and checkout A/B tested on real traffic, results documented.

/ Tech stack

Tools we reach for

Storefront
  • TanStack Start
  • Headless commerce APIs
  • Edge image CDN
  • Stripe / Shop Pay
Ops
  • Custom OMS
  • 3PL integration
  • Inventory sync
  • Returns portal
Marketing
  • Klaviyo
  • Meta + Google ads
  • Server-side tracking
  • UTM hygiene
Analytics
  • Cohort dashboard
  • LTV/CAC
  • Repeat-purchase
  • Channel attribution

/ Typical timeline

From idea to live

  1. Phase 01
    Idea & plan
    1–2 wks

    Margin math, channel-mix forecast, supplier review

  2. Phase 02
    Build
    6–10 wks

    Storefront, OMS, lifecycle flows, payment + fraud

  3. Phase 03
    Launch
    2–3 wks

    Paid creative, influencer drops, email warm-up

  4. Phase 04
    Grow
    Ongoing

    LTV tuning, subscription, retention engine

/ Mini case study

Real outcomes

Travel × marketplace

Eyatraa

Problem

Marketplace MVP needed in 9 weeks with first 200 paying users.

Solution

Headless storefront + custom ops layer; lifecycle email + SMS shipped on day one.

MRR (90 days)
$18k
Time to launch
9 wks
Retention W4
62%

/ Regulatory & compliance notes

What the regulator expects

Even unregulated commerce inherits payment-card, consumer-protection and privacy obligations the day you take a card.

PCI-DSS SAQ-A

We keep card data off your servers via tokenization (Stripe / Shop Pay) so scope stays minimal.

GDPR / CCPA

Cookie consent, marketing opt-in/out, do-not-sell flag, deletion + export flows wired up.

Consumer law (FTC / EU)

Clear pricing, refund policy, shipping disclosures and subscription cancellation that actually works.

  • Server-side conversion tracking respects consent state.
  • Tax + VAT handled per region; receipts compliant by default.

Informational only — not legal advice. Final scope is confirmed with your counsel and regulator of record.

/ Frequently asked

E-commerce & D2C — common questions

Q01Headless or themed Shopify — which should we pick?

Headless when conversion uplift covers the build cost (high-AOV, brand-led, custom checkout). Themed Shopify when speed-to-market and merchant tooling matter more. We model the math before recommending.

Learn more · How we build it
Q02Can you connect our 3PL and inventory system?

Yes. We build OMS adapters for the major 3PLs (ShipBob, Deliverr, ShipMonk, custom) and inventory sync with Shopify, Amazon and your ERP — with retry, dedupe and reconciliation reports.

Learn more · Tools we reach for
Q03Do you handle subscription, bundles and one-time?

All three on a single cart. Stripe + Recharge / Bold-style flows, with pause / skip / swap UX and clear tax and shipping per region.

Learn more · Typical timeline
Q04How fast will the storefront be?

We target sub-1.5s LCP on PDP and checkout on real-world mobile, verified with Lighthouse and field RUM data — not just lab tests.

Learn more · See a real outcome

/ Outcomes you can expect

What you walk away with

  • Sub-1.5s LCP on PDP and checkout
  • Repeat-purchase rate +20–40% vs Shopify defaults
  • Order ops fully automated by week 8 post-launch
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